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iPhone 8

Nosotros've said from the commencement Apple tree could be facing a serious problem with the iPhone 8, 8 Plus, and iPhone 10. As demand for the commencement ii has failed to materialize, and with Apple Ten shipments notwithstanding far below what the company will need to run across demand, Apple'southward decision to launch the iPhone X could whack its finances. Now there are reports that the company has cutting iPhone 8 production past as much as 50 percent. It's the showtime time in history the company has ever reduced its orders by so much so soon after an iPhone launch.

Reuters offset reported the story from Taiwan'due south Economic Daily News, just Google Translate'south weak Chinese handling means we'd recommend reading the Reuters version. In that location's no confirmed proof of the story, but the anecdotal reports accept been piling upwards, from low turnout at launches across the land and in nations like China, to the CEO of Canada's largest telco, Rogers Advice. Said CEO declared that iPhone eight demand has been "anemic" in the run-up to the iPhone 10's launch on Nov iii. The graph below shows recent sales information for Q1 of Apple tree'southward financial quarter (this is Q1 of FY 2022 for Apple; not all companies follow the calendar year).

Apple-iPhone-iPad-Macs-sales-2016

Verizon's CFO, Matt Ellis, has acknowledged the number of upgrading customers is lower this yr than in previous years, though he as well stated he expects a surge as the iPhone X launches. Daniel Ives, chief strategy officer with GBH Insights, told Reuters, "iPhone 8 demand has been naturally soft out of the gates with the main event beingness the iPhone X launch in early November. (But) this is the early innings of what we believe is the biggest iPhone product wheel with X leading the way."

Can the iPhone X Brand Up the Slack?

There are differing reports as to how much demand the iPhone 10 is expected to relish, or how much Apple tree will be able to run across it. Every bit we've previously observed, even at 400,000 phones per week, Apple can only ship four 1000000 iPhone Xs earlier the stop of the year. Apple tree doesn't break downwardly its products past segment, and then we can't say how many iPhones the company ships of any specific model. But limited need for the iPhone 8 and 8 Plus, combined with express supply of the iPhone X, seems as if it could deliver Apple the worst of both worlds.

There'south another facet to this word too. My current iPhone 5c is four years one-time and based on a five year old SoC. It's definitely slow on many modern sites. Just my iPhone 3G was then ho-hum by 3.5 years sometime equally to barely be useful at the same age. Office of this was due to iOS 4, which may accept added multi-tasking, but also fabricated the phone slower in many basic tasks. Simply part of it was the speed of SoC advances dorsum then. The iPhone 6s is over ii years onetime at this point, just yet up for auction at Apple'south site, and no one I know who owns one considers information technology slow. This could work against Apple tree in any kind of delayed shipping scenario with the iPhone 10: If your current phone is still pretty expert, y'all may make up one's mind not to upgrade at all.